Ore-Ida

CD – Damon Crate

AD – Amber Osmond

CW – Loraya Hrynkiw,

CW – Adam Vanderkolff

CC – Sam Birduel

When BYU basketball star Richie Saunders revealed his great-grandfather invented both Ore-Ida and the tater tot, we didn’t miss a beat.

Within 48 hours, we locked in an NIL deal and dubbed him 'Heir Richie'. Then, just in time for March Madness, we created Heir Richie memorabilia, along with a 'tot clock' where fans could cash in on free tots every time BYU snagged a win.