AD: Amber Osmond
CW: Sean Kinton
While their parents still play weekly, Canadians under 35 aren’t playing the lottery.
Canadian inflation rates are at their highest in decades and Zillennials feel like the basics of adulthood are unobtainable. They feel like their parents' generation had a leg up financially, as young adults with a stronger dollar to their name.
So, to show Under 35's their dreams didn’t die with their parents’ generation we're age-gating Lotto Max, excluding Gen X and Baby Boomers from a one-time draw.