Campaign

Student Work

AD: Amber Osmond

CW: Sean Kinton

Client-Student Competition

1st Place

While their parents still play weekly, Canadians under 35 aren’t playing the lottery.

Canadian inflation rates are at their highest in decades and Zillennials feel like the basics of adulthood are unobtainable. They feel like their parents' generation had a leg up financially, as young adults with a stronger dollar to their name.

So, to show Under 35's their dreams didn’t die with their parents’ generation we're age-gating Lotto Max, excluding Gen X and Baby Boomers from a one-time draw.