Proving that mac art is real art.

Client – Kraft Heinz

Kraft Dinner

CD -Damon Crate

AD – Amber Osmond

CW – Alex Hughes

Agency – The Kitchen


ADCC 2023 Bronze –

Social Media, Interactive

Skeptics out there think of noodle art as child’s play – including the biggest

art museums in the world. To prove them wrong, we created a 35,000 noodle Macsterpiece – showing the world that mac art is real art.

Alongside the Macsterpiece we recreated famous artworks using only noodles;

complete with wild postings around Toronto art hubs and custom KD boxes for

fans to make their own mac art.