The 

Chef Shift

Turning the tables on chefs with

a restaurant reserved only for

other restaurants.

Kraft Deluxe Mayo


CD – Damon Crate

AD – Amber Osmond

CW – Loraya Hrynkiw



Kraft Deluxe Mayo outperforms leading competitors in the kitchen. But loyal to Hellmann’s, chefs refuse to try any other mayo. 


After cooking for others all day, the last thing a chef wants to do is cook for themselves.

So, to get them to try us out, we created a restaurant reserved only for other restaurants. Opening when other restaurants close, we delivered post-shift meals to exhausted chefs after work.