THE 

WATERONI 

CAN

Mac & Cheese = Greener Leaves.

Client – Kraft Heinz

Kraft Dinner


CD – Damon Crate

AD – Amber Osmond

CW – Loraya Hrynkiw

Agency – The Kitchen

We discovered a trend of people using leftover pasta water as plant fertilizer.

To make it easier for them, we created the Wateroni Can – a watering can with

a removable strainer to conveniently save leftover macaroni water for your

houseplants.